About AdiVa

AdiVa is about empowering women. Created by a love of dressing every woman to feel beautiful and unique. 

 AdiVa was founded by Adi Joseph, 20 years ago, when her daughter Emily was only 6 months old. She was born into a family of fashion traders and started working in fashion at the age of 17. After studying Retail management at Manchester University, Adi quickly established her fashion network from home, sending flyers to a network of only 40 customers. Within a short time, the network was built to over 800 customers across Cheshire, all by word of mouth. In 2007 the AdiVa store was born. AdiVa has remained a fashion-retail staple of Hale village high street ever since.

AdiVa is her second baby and she showers the business and customers with great love, passion and hard work to provide the best service and styling. Adi treats every women as if they are her only customer. 

Always ahead of the game and on top of fashion trends, Adi’s international network of suppliers allows her and AdiVa’s customers to stay current and relevant in the fashion world. 

In 2020, Adi wanted to move ahead with the times and decided to launch AdiVa online. Her ambition to drive the business forward is never short and she strives to build AdiVa into her very own empire. Setting a good example to her daughter Emily and other women plays a huge part in Adi's vision - she says 'if you dream and believe, anything is possible!'.